PQNK

Architectural firm

Brand Positioning / Messaging

PQNK is an architectural firm in downtown Los Angeles. Outdated design of documents and inconsistent usage of logos did not speak the high quality of their works. As they were expanding the main service portfolio, PQNK needed a strong and consistent brand identity across all brand collaterals to present their true brand spirit.

Role: Brand Strategist

Team: William Jeong (Designer)

Client: PQNK

PQNK initially reached out to us for marketing collaterals; however, after a few interviews, we felt the strong need for a new brand strategy before any other project. They have grown over the decade as an architectural firm with an extensive scope of services, but the brand images still conveyed PQNK in an early age. We decided a new brand strategy is essential to build credibility and reputation to target a bigger market.

After conducting brand analysis, I defined their brand essence, personality, style and messaging, and set the direction for visual identity and future content writing. Our designer, William Jeong, designed elegant brand collateral with a clean and spacious look, expressing their mission as a visionary in the architectural industry.